Knowledge

Sagence is a firm for the intellectually curious. Below you can browse a selection of case studies, blogs, and point-of-view papers. To refine your search, simply apply a filter.

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Analytic Foundation for a Customer-Value Driven Marketing Strategy

Sagence’s depth in customer data analytics helped a high-end tool manufacturer operationalize a "customer equity" valuation model that reduced customer acquisition costs, customer churn and facilitated marketing-spend decisions.

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Pricing Optimization Leads to Significant Margin Gains

Sagence’s insight development services helped a leading wholesaler optimize their pricing strategy by eliminating harmful discounting practices and increasing margins across the value chain.

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The “New” Enterprise Data Architecture

Having an Enterprise Data Architecture that supplies sets of data quickly and securely to analysts is the key to unlocking insights for the Enterprise. Download our POV below. On May 14, 2009, the European Space Agency launched the Planck spacecraft. Its mission was to map cosmic microwave radiation background. This map demonstrated how each minuscule…

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What is the Big Data Gold Rush All About?

An article by Consulting Magazine, “Big Data’s Gold Rush,” examines the massive potential opportunity for both consulting firms and clients related to Big Data. But what does the Big Data opportunity really mean? What are the real obstacles for your firm? How should you approach the Big Data problem? TAKING ADVANTAGE OF THE OPPORTUNITY Many of…

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How Taxonomies & Ontologies Help Maximize Data Assets

An article by Thomas H. Davenport posted in the Wall Street Journal: CIO Journal, “It’s Way Too Late Not to Know Where Your Data Is,” examines several crucial steps companies must take to gain control of their data. As explained by Davenport, many corporations have similar fears about their data models: What is the state…

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Sagence Enterprise Data Warehouse Case Study

3 Tips: Spend More Time Analyzing, Not Organizing, Data

Companies spend 80% of their time preparing data for analysis. Let’s explore how Sagence helped a large pharmacy healthcare provider significantly reduce data preparation time, enabling the company to spend more time on data analysis and ultimately realize returns on its data investments. One of our clients, a large pharmacy healthcare provider with integrated offerings across…

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How Data Preparation Solves the 80% Problem with Data

Data preparation is essential to any data project. But what are the key elements to ensure clean, accessible, and secure data? Sagence's services give companies the insights and actions that ensure ROI.

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It’s Not Just About Big Data

Imagine if you had an asset — for example, intellectual property — that was abundant, growing exponentially, proprietary, and could quickly be used to increase revenue and improve profitability. What would you do to exploit it? How would you organize to ensure maximum value? What investments would you make to systematically acquire, develop, manage, renew,…

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For CRM success, don’t do data mining; farm your data instead

High-performance data analytics has moved well beyond one-off data mining. It is now a key part of continual improvement processes. At the most mature companies, Customer Relationship Management (CRM) resembles agriculture in the cultivation and improvement of tested best practices. This article looks at what 20th century advances in analytic-driven agriculture, and the resulting explosion…

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Sagence Knowledge 19

How Many Data Points Does It Take to Win the World Cup?

As the world looks back on the 2014 FIFA World Cup, the common question in hindsight is how tournament champion Germany was able to achieve such a high level of dominance. After cruising to first place in the proverbial “Group of Death,” Germany waltzed through the remaining competition to become the first-ever European side to…

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Set Your Data Free in Three Easy Steps

Over the past decade, the amount of data available within organizations has grown exponentially. When acted upon strategically, this data has great potential value. It contains a wealth of information that can improve the knowledge capital within an organization, improve operational efficiencies, and provide insight into new business possibilities. To realize this value, the following three…

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The Profile of a CDO

Unlike the CIO, whose career progressed through various roles in IT until becoming Vice President or Director, the career path of the CDO is less well-defined. Since the position is relatively new, the prerequisites aren’t clear; in fact, the role itself is not well-defined. So what should companies look for in a CDO? What characteristics…

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